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Every image here?
It’s not just for the vibe.
Tap to see how we actually grew the business.
Proud to present - Your Clinic
— all the views you see? 100% organic.
Just premium storytelling that keeps patients engaged and
the brand relevant.
If any other clinic had this level of brand trust, just
$200 in ads could bring in 3 clients for full veneer sets.
That’s the compounding power of consistent,
high-quality storytelling.
NYC CASES
Behind each shoot, there’s a sales strategy.
These aren’t ‘look what we made’ posts — they’re blueprints that worked.
Margaux
French Restaurant — Storytelling Through Cuisine
Project goal
Create a content series that doesn’t sell food directly, but sells feeling: intimacy, ritual, slowness, romance. The kind of restaurant people go to for dates, anniversaries, and “let’s talk properly” conversations.
Approach
Instead of pushing menus or discounts, we built short cinematic narratives around:
French cuisine as an emotional language
Food as memory, not product
The restaurant as a place where time slows down
Each Reel works as a standalone story, but together they form a coherent atmosphere-driven series.
Project goal
Create a content series that doesn’t sell food directly, but sells feeling: intimacy, ritual, slowness, romance. The kind of restaurant people go to for dates, anniversaries, and “let’s talk properly” conversations.
Approach
Instead of pushing menus or discounts, we built short cinematic narratives around:
French cuisine as an emotional language
Food as memory, not product
The restaurant as a place where time slows down
Each Reel works as a standalone story, but together they form a coherent atmosphere-driven series.
The Practice - VDM
The idea behind this concept is simple: most dental clinics show procedures, tools, and before-and-after photos. Almost none show the people. We flipped the script by building a character-centered content series inspired by the documentary style of The Office.
Instead of sterile, generic posts, we created a comedic universe inside the clinic. Every doctor and staff member became a recognizable “character,” with their own quirks, micro-expressions, and running jokes. The humor wasn’t random; it was rooted in real workplace dynamics, which made the content feel authentic, human, and instantly relatable.
Instead of sterile, generic posts, we created a comedic universe inside the clinic. Every doctor and staff member became a recognizable “character,” with their own quirks, micro-expressions, and running jokes. The humor wasn’t random; it was rooted in real workplace dynamics, which made the content feel authentic, human, and instantly relatable.
Modern Dynamic Pilates
Together, we built a creative direction that treated Pilates not as a workout, but as a philosophy of healing, precision, and presence.
Our partnership grew into a full-cycle collaboration: content production, marketing strategy, community activation, and event launches. From concept to execution, every campaign explored the emotional dimension of movement — from the short-film-style series “Letters You Will One Day Read” to the reflective pieces drawing parallels between Pilates, science, and art.
Each frame was designed to make calm feel cinematic.
Each word — to make discipline feel human.
Today, HYPE IN NYC continues to serve as Modern Dynamic Pilates’ main marketing partner, shaping not only how their audience sees the brand, but how they feel it.
Our partnership grew into a full-cycle collaboration: content production, marketing strategy, community activation, and event launches. From concept to execution, every campaign explored the emotional dimension of movement — from the short-film-style series “Letters You Will One Day Read” to the reflective pieces drawing parallels between Pilates, science, and art.
Each frame was designed to make calm feel cinematic.
Each word — to make discipline feel human.
Today, HYPE IN NYC continues to serve as Modern Dynamic Pilates’ main marketing partner, shaping not only how their audience sees the brand, but how they feel it.
CATALIA Wellness and Beauty
Catalia Med Spa partnered with HYPE IN NYC to elevate their Instagram presence and attract a modern, aesthetic-driven clientele. Our team created a series of cinematic Reels and Stories highlighting their treatments, studio atmosphere, and client experience. The goal was to position Catalia as more than just a med spa — but as a lifestyle destination where beauty and confidence meet.
Through tailored creative direction and on-site production, we delivered content that blends education with inspiration, helping Catalia stand out in New York’s competitive aesthetics market.
Through tailored creative direction and on-site production, we delivered content that blends education with inspiration, helping Catalia stand out in New York’s competitive aesthetics market.
Selfie House
Selfie House of Beauty, a med spa on 38th Street in New York City, wanted to go beyond typical clinic marketing and create content that connects emotionally with their audience. The founder’s vision centered around self-love, beauty from within, and storytelling that inspires women to embrace themselves.
We produced two signature videos for their brand:
Emotional Storytelling Video – A cinematic short film built around the theme of self-love and empowerment, designed to resonate with women on a personal level and position the med spa as more than just a beauty service provider.
ASMR Microneedling Video – A visually calming, sensory-driven showcase of a microneedling procedure, filmed in ASMR style. This piece tapped into the popularity of ASMR beauty content, making the clinic stand out on Instagram and TikTok.
Through this combination of emotional branding and modern content formats, Selfie House of Beauty positioned itself as both heartfelt and trend-aware, reinforcing its image as a place where beauty meets empowerment.
We produced two signature videos for their brand:
Emotional Storytelling Video – A cinematic short film built around the theme of self-love and empowerment, designed to resonate with women on a personal level and position the med spa as more than just a beauty service provider.
ASMR Microneedling Video – A visually calming, sensory-driven showcase of a microneedling procedure, filmed in ASMR style. This piece tapped into the popularity of ASMR beauty content, making the clinic stand out on Instagram and TikTok.
Through this combination of emotional branding and modern content formats, Selfie House of Beauty positioned itself as both heartfelt and trend-aware, reinforcing its image as a place where beauty meets empowerment.
Village Dental Medicine
Village Dental Medicine is a cosmetic dentistry clinic in the heart of West Village, New York City. The clinic is known for its diverse, friendly, and talented team of specialists who make every patient feel welcome. Unlike many dental offices, Village Dental Medicine stands out with a warm, approachable, and human-centered atmosphere — and our content strategy was designed to reflect exactly that.
We continue to produce ongoing video content for Village Dental Medicine, capturing both the professionalism of their services and the personality of their team.
We built a content funnel that paired luxury-brand polish with everyday relatability. Cinematic Reels showcased transformations while storytelling posts highlighted the team behind the results. Each piece was designed to speak not just to teeth, but to lifestyle, confidence, and trust. Within weeks, engagement and inquiries surged — and their page finally looked like the high-end dental practice it had always been.
We continue to produce ongoing video content for Village Dental Medicine, capturing both the professionalism of their services and the personality of their team.
We built a content funnel that paired luxury-brand polish with everyday relatability. Cinematic Reels showcased transformations while storytelling posts highlighted the team behind the results. Each piece was designed to speak not just to teeth, but to lifestyle, confidence, and trust. Within weeks, engagement and inquiries surged — and their page finally looked like the high-end dental practice it had always been.
M and M Immigration Consulting
M and M Immigration Consulting, based in Brooklyn, NY, partnered with HYPE IN NYC to produce targeted ad videos in Russian for their O-1 Visa (Visa for Talents) program. Our team crafted engaging creatives designed for Meta Ads, helping M and M connect with their audience of ambitious immigrants while reinforcing their reputation as trusted experts.
i smile - Dental Clinic
I Smile, located at 111 Broadway in the historic Trinity Building with breathtaking views of New York City, partnered with HYPE IN NYC to capture their live educational event — the Direct Composite Veneers Course led by Dr. Klécio A. We documented the day with cinematic video production, showcasing both the expertise of Drs. Jeffrey and Jake Shapiro and the dynamic atmosphere of the training. The result: a versatile content package that positions I Smile as a leader in cosmetic dentistry education.
Style and Beads
How a handcrafted fashion brand found its voice — by dressing their content with the same elegance as their gowns.
Despite years of posting, Style & Beads struggled to spark engagement. Their dresses were beautiful — but their Instagram wasn’t telling the story.
We built a creative funnel, blending Gossip Girl flair with Gatsby drama — and designed interactive, cinematic Reels that finally matched the fantasy they were selling. Two dress sales from a single video covered the entire shoot. More importantly, they finally looked like the luxury brand they always were.
Despite years of posting, Style & Beads struggled to spark engagement. Their dresses were beautiful — but their Instagram wasn’t telling the story.
We built a creative funnel, blending Gossip Girl flair with Gatsby drama — and designed interactive, cinematic Reels that finally matched the fantasy they were selling. Two dress sales from a single video covered the entire shoot. More importantly, they finally looked like the luxury brand they always were.
US Mule CDL Driving School
7 years of reputation. Zero digital lead flow.
US Mule had a strong offline presence — built entirely through referrals. But when competitors turned to Instagram and TikTok, their old ways stopped working.
They tried posting on their own. Hired a freelancer. Even ran template-style videos. But none of it resonated with their immigrant audience — the tone felt off, the trust wasn’t there.
Our move? We stepped inside the business. Studied how it actually works. Filmed native-language Reels that reflected the real student experience. Build emotional trust.
The result: restored lead flow, direct DMs from ads, and a content system their audience finally responded to.
Click on the first video to read in details.
US Mule had a strong offline presence — built entirely through referrals. But when competitors turned to Instagram and TikTok, their old ways stopped working.
They tried posting on their own. Hired a freelancer. Even ran template-style videos. But none of it resonated with their immigrant audience — the tone felt off, the trust wasn’t there.
Our move? We stepped inside the business. Studied how it actually works. Filmed native-language Reels that reflected the real student experience. Build emotional trust.
The result: restored lead flow, direct DMs from ads, and a content system their audience finally responded to.
Click on the first video to read in details.
Husn Commerce
They came to us asking for a photoshoot.
Simple. Clean. Just the basics for Amazon.
But here’s the thing — beautiful clothes without a brand story are just... fabric.
So we gave them more.
📦 A visual identity tailored for scroll-stopping moments.
📸 A full product shoot that actually sells.
📊 A+ content that wasn’t just “pretty” — it was persuasive.
No influencers. No ad spend.
Just great content with a clear message.
Sales? Started moving.
Brand? Finally had a face.
Simple. Clean. Just the basics for Amazon.
But here’s the thing — beautiful clothes without a brand story are just... fabric.
So we gave them more.
📦 A visual identity tailored for scroll-stopping moments.
📸 A full product shoot that actually sells.
📊 A+ content that wasn’t just “pretty” — it was persuasive.
No influencers. No ad spend.
Just great content with a clear message.
Sales? Started moving.
Brand? Finally had a face.
Get to Know Us
With a blend of strategic thinking, innovative design, and data-driven insights, we craft tailored marketing solutions that not only attract but also engage and convert your audience. We're here to elevate your brand's digital footprint, one creative campaign at a time.
Insta-nt Success: Celebrating a Year of Client Collabs
Alif Academy - Coding School
Instagram: @alifacademy.tj
Collaboration Duration: 1,5 years
Guli Anor - Flower Shop
Instagram: @_gulianor
Collaboration Duration: 1,5 years
Zira Cafe - Experimental Cafe
Instagram: @zira.cafe
Collaboration Duration: 2,5 years
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