The Practice - VDM

The idea behind this concept is simple: most dental clinics show procedures, tools, and before-and-after photos. Almost none show the people. We flipped the script by building a character-centered content series inspired by the documentary style of The Office.

Instead of sterile, generic posts, we created a comedic universe inside the clinic. Every doctor and staff member became a recognizable “character,” with their own quirks, micro-expressions, and running jokes. The humor wasn’t random; it was rooted in real workplace dynamics, which made the content feel authentic, human, and instantly relatable.