OUR WORK STARTS WITH VALUES,
NOT PROMISES.
Our team isn’t “hired help.” They’re the mind and muscle of everything we do.
We invest in our people the same way we invest in strategy: deeply and deliberately. We don’t burn out talent — we build it. If you work with us, you treat our crew with the same respect you expect from us.
Our People Are Our Power
We Don’t Work With Just Anyone
We work with brands that respect people, timelines, and creative integrity.
We don’t chase trends. We don’t work with clients who micromanage. And we don’t tolerate disrespect — to our team, to the process, or to the work. You get our best when you give us clarity and trust. Otherwise, it’s a pass.
The Team
Who We Are
Husnoro Komilzoda
Founder & Proud Observer
Some people launch businesses to hustle. Husnoro launched HYPE IN NYC to delegate.
She's the kind of founder who reads team messages from a café window, nods dramatically, and sends heart emojis as approvals.
She doesn’t touch equipment (that’s a policy). She doesn’t post (unless it’s a sunset). But she dreams in Reels and has an eye for ideas that actually work. Just... don’t ask her to edit them.
Daniel Rodas
Executive Director
Daniel is the calm, organized force that turns wild ideas into weekly deliverables. He builds timelines, herds freelancers, keeps clients updated, and makes sure the ship sails straight — even when the captain is busy “envisioning the vibe.”
He doesn’t just run the production.
He is the production.
Alina Mirbek Kyzy
Visual Alchemist
Alina doesn’t film — she paints with motion.
A natural-born storyteller with an eye for elegance, she captures more than just footage;
she captures energy, soul, and the quiet power
of good design. Every frame she touches becomes
a brand’s most honest moment — stylized, cinematic, and unforgettable.
Martin Brito
Innovation Architect
When he's not busy making brands shine, you can find him fueling creativity with a double espresso and a playlist that matches his marketing strategies: bold, dynamic, and occasionally unpredictable. He believes in hard work, smart strategies, and the occasional pizza party to keep the team inspired.
Gaukhar Yakubova
Master of Moments
With an eye for detail and a knack for capturing the perfect shot, Gaukhar doesn’t just take photos—she freezes time. From behind the lens, she turns everyday scenes into works of art, making each moment feel cinematic. When not framing life’s best angles, you’ll find her scouting the perfect light, or quietly winning over clients with her wit and charm. She’s your go-to for images that speak louder than words.
WE ARE NOT A CONTENT AGENCY
We’re the Team That Steps Into Your Business.
Our strategist joins your team.
As front desk. As sales rep. As HR.
We live your challenges. We meet your real clients.
We study your competitors not on Google, but in your actual day-to-day.
That’s how we build content that hits.
What We Actually Do
– We step inside your business — literally.
– Our strategist works 30+ hours on-spot.
– We learn your flow, your friction, your people.
– Only after that we build a strategy.
