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Selfie House
Project type
One Time Project
Date
September, 2025
Location
New York, New York
Selfie House of Beauty, a med spa on 38th Street in New York City, wanted to go beyond typical clinic marketing and create content that connects emotionally with their audience. The founder’s vision centered around self-love, beauty from within, and storytelling that inspires women to embrace themselves.
We produced two signature videos for their brand:
Emotional Storytelling Video – A cinematic short film built around the theme of self-love and empowerment, designed to resonate with women on a personal level and position the med spa as more than just a beauty service provider.
ASMR Microneedling Video – A visually calming, sensory-driven showcase of a microneedling procedure, filmed in ASMR style. This piece tapped into the popularity of ASMR beauty content, making the clinic stand out on Instagram and TikTok.
Through this combination of emotional branding and modern content formats, Selfie House of Beauty positioned itself as both heartfelt and trend-aware, reinforcing its image as a place where beauty meets empowerment.
