US Mule CDL Driving School

7 years of reputation. Zero digital lead flow.
US Mule had a strong offline presence — built entirely through referrals. But when competitors turned to Instagram and TikTok, their old ways stopped working.
They tried posting on their own. Hired a freelancer. Even ran template-style videos. But none of it resonated with their immigrant audience — the tone felt off, the trust wasn’t there.

Our move? We stepped inside the business. Studied how it actually works. Filmed native-language Reels that reflected the real student experience. Build emotional trust.
The result: restored lead flow, direct DMs from ads, and a content system their audience finally responded to.

Click on the first video to read in details.