How can local business get more attention through social media - real examples from Manhattan local businesses

HYPE IN NYC conducted a city-wide field study, walking into 143 dental clinics across Manhattan to understand how patients truly choose their doctors. The findings reveal that perception, not price, drives modern dentistry. From boutique veneer studios in Tribeca to corporate chains in Midtown, one truth was constant — patients trust with their eyes first.

Let’s Be Honest, Your Reels Need Help New York businesses are drowning in content needs. Every week, there’s a new trend, a new sound,...

Master the social media jungle of NYC in 2025. This guide reveals how local businesses can build strategies that actually convert — not just look pretty on Instagram. From targeting micro-neighborhoods to paid ads that hit the right subway stops, we cover it all with a sharp NYC edge.